Goodesign 2013 | Preview FuoriSalone
C-Fabriek / Inner Fashion Jansen and Vailly are two designers with completely different approaches and signatures. In their work they merge research, materials, processes and new production techniques.
Inner Fashion is the fast fashion process displayed as a production line, surfacing all steps of the fashion cycle, ranging from the stock of fabric to the way garments are shown and sold including catwalk, shop and dress room. It questions the codes, rules and production techniques of fashion.
Inner Fashion is a local production line. It is an entire product system, ranging from idea generation to retailing via manufacturing processes. 
On this line are displayed all the steps of the fashion cycle, ranging from the stock of fabric to the way garment are shown and sold including catwalk, shop and dress room. Of course the core of the line is the low-tech production process. Each garment is created from 2 layers of fabric: a tight & stretchy inner layer (XS) and a loose and non-stretchy outer layer (XXL). Both layers are dressed on a rubber balloon. As the balloon fills up with air, the fabric of the inner layer stretches out reaching the outer layer. Where embroidery uses needle and thread, inner fashion uses glue to propose a versatile fashion process. The glue bond both layers together wherever it is applied. When the balloon is deflated, the inner layer shrinks back to its original size and wrinkles, bends and folds the outer layer instantly.
Gennaro Cassiani / ArchiMade
The furniture displayed share the same clearness and linearity of the design. These morphological characteristics depend on a design philosophy oriented towards the abdication to any sensational effect. Forcing the aesthetic often means both forcing materials, pushed beyond their physical characteristics and technologies. Knowledge of the materials and the of technologies together with the abdication to unnecessary aestheticism, represent an important guarantee in protecting the environment. Knowledge of physical characteristics of a material and of a certain processing technology, makes it possible to obtain the maximum result with minimum energy consumption. So, with a few cuts and folds a metal sheet is converted into bookshelves or chairs. With the same principle, wooden beams used in construction became a table. 
Studio427 / leftover
Alfred von Escher opens studio427 in 2010. In 2011 start the Interior e Social Design projectLEFTOVER, which leads studio427 to be part of Biennale Architettura 2012, Operae and Open Design Italia. 
The project LEFTOVER by studio427 recycles crates and scaffoldings to make indoor and outdoor furniture, exhibitions set up and site-specific installations with advocacy for self-produced quality design. Every piece comes in a simple design, sudden change in colours and some imperfections that makes them slightly different as if were tailor made. The resin finishing on demand turns the furniture into a unique piece. Produced by craftsmanship the result is reassuringly lowcost.
The COACH Installation is a long path made by LEFTOVER consolles, tables, coffee-tables and stools in which you walk through this year’s exhibition at 1st floor of the building overlooking the Cascina Cuccagna terraces.  
Re-Do Studio / Re-Do Bicycle and kettle
Re-Do Studio is founded by Gaspard Tiné-Bères and Tristan Kopp. This duo investigates alternative ways of production, aiming to shorten the cycle between manufacturer and consumer. To produce Re- Done Kettle the duo has set up a workshop inside a re-use centre in North-East London. 
Thus, every step of the process from collecting the resources to manufacturing and retailing will happen in the same area. Re-Done Bicycle is the name of a tool that allows anyone to build their own bicycle out of components of old bikes, becoming their own manufacturer of a Re-Done Bike.
Paolo Ulian / ’l’essenza e l’eccesso’Within the garden area, an exhibition with the title “ L’essenza e l’eccesso” unfolds, under the eye of the designer Paolo Ulian and accompanied with the publication of the same name published by Corraini. A pathway constructed in stages where answers that are either “essential” or “excessive” are given to the same function, and which are intended to provoke reflection and generate awareness.
The installation, a series of little tables/ balance made out of pinewood, has been created according to the designs of the Tuscan architect by the craftsmen of the ’Voce del legno’ brand which belongs to the family-run Effegieffe business.
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Wednesday, April 3, 2013
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