Monday, April 29, 2013


Segnalo questa bella iniziativa: 

Segui i fiori, semina farfalle, ovvero: come portare le farfalle a Milano

Invitiamo tutti a disseminare balconi, terrazzi, giardini, aiuole di piccole piante adatte alle farfalle, a metterle in rete e creare così dei corridoi per le farfalle, che collegano i parchi ai bordi della città e le aree verdi della città.

Le farfalle li percorreranno ogni anno, da aprile a novembre.

Thursday, April 25, 2013


 Photos by all the team of Our House 

Wednesday, April 24, 2013


16 Dutch Designers in Cascina Cuccagna (Porta Romana, Milan)

Re-use and Sustainability | Architecture, Fashion, Textiles, Consumer and Industrial Product Design

Eindhoven, April 2013 – Cascina Cuccagna is gearing up for the Salone Internazionale del Mobile from April 9 to 14 April in Milan. All in all 60 international designers will show their work in this characteristic spot in the old Porta Romana district, one of the must see's this year. Eindhoven basedStudioKlawer created a suitable new Dutch design enclave for 16 designers in Cascina Cuccagna. These young designer all base their work on the themes re-use and sustainability. Live demo's and daily tours are part of the program.

Designers & projects
The projects range from a garden house to build-it-yourself bikes to a live fashion production line. All designers are present to explain their views on re-use and sustainability, design and collaboration.

- Our House Martijn Koomen | hosting: Spruce StoveMichiel Martens & Roel de Boer, New Dutch Roofing TileRoel de Boer, Bellamp Akko Goldenbeld, 6:1 Kirstie van Noort, Spotlight 7.A. Rogier Arents, EspressoStrietmanWouter Strietman, Tide Studio Jetske VisserI Cittá Giulia Berra, Sheaves Steven Banken
- Re-Done Bicycle / Re-Done Kettle | Re-Do Studio ltd
- Inner Fashion – a fast fashion production line | Laura Lynn Jansen, Thomas Vailly
- Hendrik’ | Van Riet Ontwerpers

Press opening
Mon 8 April, 10:00 - 18:00 (extended due to popular demand)
If you would like to attend the press preview, please contact Nicole de Boer at

Program & Opening hours
- Opening hours: Tue 9 – Fri 12 April, 10:00 to 22:00 | Sun 13 & 14 April, 11:00 to 23:00
- Live demo by Inner Fashion on Tuesday April 9 & Saturday April 13
- Daily tours of Our House by designers

Cascina Cuccagna, Via Cuccagna 2 / 4 (corner of Via Muratori)
Linea 3 (yellow, stop Lodi & Porta Romana)
Floorplan exhibit attached

Cascina Cuccagna
Cascina Cuccagna (farmhouse of good times) is based in the heart of Porta Romana district in Milan. It dates from 1695, when its occupation was to grow medicinal herbs. Nowadays the Cascina hosts a bar and restaurant, courtyard, garden and a vegetable plot. The farmhouse acts as a hub for citizens by hosting cultural and community events and focuses on fairness, social and environmental responsibility, innovation, aesthetics, active participation and respect for the common good.

StudioKlawer is an Eindhoven (NL) based independent project and event management bureau, known for the (travelling) exhibits of Design Academy Eindhoven and Dutch Design Awards. Sustainability and re-use are themes that are often in focus in StudioKlawer’s work. This year, StudioKlawer offers young designers an excellent opportunity to exhibit their projects in Milan. For this project StudioKlawer collaborates with Nicole communiceert for PR.

High Res images are in the link at the bottom of this mailing (zip 56 Mb). Images can be used free of rights with the (mandatory) credits (photosheet attached) in conjunction with news from this press release. For any other use of these images, please contact us. 

For more information, other photo's and interviews contact:
Nicole de Boer,, +31 624 808 928, twitter @StudioKlawer


Our House
Martijn Koomen, Michiel Martens, Roel de Boer, Akko Goldenbeld, Kirstie van Noort, Rogier Arents, Wouter Strietman, Jetske Visser, Giulia Berra and Steven Banken
10 individual Dutch designers come together in one house, with a common urge to innovate and push at the boundaries of convention. Theirs is an intuitive search for sustainability, honesty, tactility, craftsmanship and warmth. This summerhouse, in which inside and outside are combined by natural permeable materials, shows their vision on design from inside and out. It shelters objects and experiences: a breezing fire, the smell of fresh ground coffee, handmade porcelain made from waste material, textiles with refined patterns, a table inspired by the growth-rings of a tree, lamps made from old gas cylinders, outside a reed bench to rest on. Together they form the basic needs to accommodate a living. 
For the projects that comprise Our House see below.

Our House (part of Our House)
Martijn Koomen
For Our House, Koomen combined the concept of garden house and a greenhouse to live in. Plants grow from the outside in, creating a natural symbiosis between vegetation and man. Nature waters the plants, but the glass window prevents water from entering the house. Scents, colours, wind and even small insects enhance the home environment. In the house Koomen shows new tables, and a series of plates made in collaboration with an ant. Our House is also host for the work and project of nine other Dutch Designers.

Spruce Stove (part of Our House)
Roel de Boer and Michiel Martens 
The Spruce Stove arose from collaboration between Roel de Boer and Michiel Martens. The Spruce Stove is a new approach of burning wood. A complete tree trunk can be fed in this compact stove. The aperture is a diaphragm and encloses seamless around the tree. By gently pushing the trunk inwards during the burning the experience lasts as long as the trunk.

Spotlight 7.A. (part of Our House)
Rogier Arents
Rogier Arents is a product designer and visual communicator of scientific research. He presents Spotlight 7.1., a porcelain lamp inspired by the drawings of Jean Baptiste Louis Romé de l'Isle, considered one of the creators of modern crystallography. The lamp functions as a spotlight, it can be pointed in angles with a simple system. The transparency of the porcelain elevates the beauty of the structure.

EspressoStrietman (part of Our House)
Wouter Strietman 
The ES2 is a wall mount manual lever espresso machine, designed and developed by Mr Espresso Wouter Strietman. The craft of making espresso, reduced to its essence. This machine will let you explore the boundaries of espresso making. Infusion, temperature and pressure; these are the variables that are free to play with, they influence taste development; acidity, sweetness and bitterness.

Tide (part of Our House)
studio Jetske Visser
Jetske Visser turns rarely discussed subjects into something tangible, out of a consciousness that focuses on mankind, nature and technique. Tide arose out of the fascination of weaving technique, nature and the sea tides. Yarns are painted with natural pigments, afterwards immersed so only parts of the yarns get tinted. While weaving these yarns a perfect gradient in colour arises.

Bellamp (part of Our House)
Akko Goldenbeld
Goldenbeld is known for his work with used materials, especially metal. Objects become personal to him. While transporting a discarded air tank from the scrap heap to his studio, once in a while a sound emerged from the tanks, almost musical. This translated into Bellamp, a lamp that emits a long sound when switched on. It’s as an ode to light, and simultaneously makes people aware of using energy in a world where everything flashes by.

Sheaves (part of Our House)
Steven Banken
The cutting of reed and willow shoots was once an annually recurring scene in the Biesbosch (a national park). Steven Banken’s project Sheaves resurrects this old craft. During the summer, the sheaves return as objects to sit on. The sheaf follows the rhythm of the seasons: the reeds slowly decay in the autumn and are reabsorbed into nature. The resulting refuse finds its way into nests, floating islands for small mammals and fertiliser for new willows and reed.

New Dutch Roofing Tile (part of Our House)
Roel de Boer
Rooftops offer a protected space where a biotope can settle freely. Using New Dutch Roofing Tile, the slanted roofs (which are part of the Dutch city landscape) can be adjusted to allow for vegetation, becoming stepping-stones for flora and fauna within the city. Due to its lightweight materials, New Dutch Roofing Tile moreover does not require adjustments to roof structure. Roel de Boer is an artisanal, enterprising and creative designer, with a fascination for mechanisms in nature and technology as well as within human beings.

6:1 (part of Our House)
Studio Kirstie van Noort
Once grabbed by a material or process Van Noort wants to unravel this to the essence. The information that is revealed during this research forms the foundation of the stories behind the final product. In 6:1 she reflects on the production process of immaculate white porcelain. This is extremely damaging: one kilo of product is accompanied by six kilos of waste, and the mining changes landscapes once and for all. Colour, texture and structure of the waste are the source of this ceramic series. The abundance and diversity of the residue create an extra dimension of beauty, always in a 6:1 proportion.

Cittá (part of Our House)
Giulia Berra
Her artistic research deals with the empathic connections between human and natural processes, trying to describe identity through relationships. Berra focuses on the subtle links with insects, particularly on the idea of exuvia (spoil abandoned by the insect after the moult) as a metaphor of personality changes, metamorphosis and border status, suspended between life and death.


According to the ranking by Giornale dell'Arte of the most visited exhibitions in the previous year in Italy and abroad, Agora Miniartextil Como 2012 appears among the first 150 Italian exhibitions with its 7500 visitors in 6 weeks. The research, in collaboration with The Art Newspaper, is ordered by visitors per day and includes the exhibitions ended by 31 December 2012.

Video about the opening:

Il Giornale dell’Arte ha redatto, nel mese di aprile 2013, la classifica delle mostre più visitate nel corso dell’anno precedente in Italia e all’estero. Tra le prime 150 mostre italiane è presente Agorà miniartextil como 2012,con un totale di 7500 visitatori in sole 6 settimane di apertura al pubblico a Villa Olmo. La ricerca, realizzata in collaborazione con The Art Newspaper, è ordinata per visitatori al giorno e comprende le rassegne terminate entro il 31 dicembre 2012. 

Video dell'inaugurazione:

Sunday, April 21, 2013


  • Vr 19 April

Our House: 10 x Eindhoven in Milaan

Eindhovense ontwerpers zetten zichzelf twee keer per jaar in de spotlights: tijdens de Dutch Design Week én tijdens de meubelbeurs van Milaan. Onder het mom ‘samen sterker’ waren op diverse plaatsen in Milaan ‘Eindhovense’ clusters te zien, zoals bij Cascina Cuccagna. Hier presenteerde Martijn Koomen werk van zichzelf en negen bevriende ontwerpers uit Eindhoven.
Martijn Koomen
Cascina Cuccagna is een 17e-eeuwse woonboerderij in Milaan, waar Martijn Koomen met behulp van enkele bevriende ontwerpers in de binnentuin een houten zomerhuis bouwde, gebaseerd op een van zijn afstudeerprojecten aan de Design Academy. “We hebben het hier ter plekke opgebouwd. In Eindhoven hadden we alle bouwelementen al voorbereid, zodat we met ruim 2500 kilo de Brenner over moesten. Het huisje is gebaseerd op een oude boerderij die mijn ouders hebben gekocht en die ik samen met mijn vader heb opgeknapt.”

Martijn Koomen

Het skelet van het houten zomerhuis is gemaakt van vurenhout, op de vloer liggen steigermaterialen, voor de ramen is glas gebruikt uit kassen uit het Westland en het dak is van zink. Van Martijn Koomen staan in het huisje o.a. een tafel, een wit servies met in kleur het spontane spoor van een mier en is een raam vervangen door zijn Window/Vase, waardoor buitenplanten naar binnen kunnen groeien.

Akko Goldenbeld
Aan het plafond hangen enkele lampen die uitnodigen om aan te doen. Ik trek aan een touwtje en ‘plok’, daar slaat een koperen hamertje op de lamp. De ‘Bellamp’ is van Akko Goldenbeld en gemaakt van oude duikflessen. “Als ontwerper werk ik met gebruikte materialen en objecten, met name van metaal. Zo vond ik op de sloop een paar oude zuurstofflessen. Op weg naar huis, hoorde ik er iets tegenaan tikken, wat een heel mooi geluid maakte. Het bracht mij op het idee om er lampen van te maken; elke lengte, heeft z’n eigen geluid.” Een even simpel, stijlvol als sympathiek ontwerp.

Akko Goldenbeld
Roel de Boer en Michiel Martens
De Spruce Stove is het resultaat van een samenwerking tussen twee oud-studenten van de DAE: Roel de Boer en Michiel Martens. Hun Spruce Stove (voor binnen) opent de weg naar een nieuwe manier van hout stoken. Zo ‘eet’ deze haard hele boomstammen. Dankzij een soort diafragma-opening kunnen bomen van verschillende diktes erin. Aan de zijkant van het huisje, hingen nog enkele ‘Green Roofing Tiles’ van Roel de Boer. Gemaakt van gerecycled kunststof en bedoeld om huizen en/of daken ‘groener’ te maken door hier plantjes in te houden. De vegetatie werkt luchtzuiverend en geluidsisolerend.

Roel de Boer en Michiel Martens
Wouter Strietman
En wie werkte er in het huis bijna de hele dag: Wouter Strietman, de ontwerper van de ES2, een technisch uitziende espressomachine die met de hand bediend wordt. Wouters hand dus, die in Milaan wel honderden kopjes espresso heeft gezet. Voortbordurend op zijn afstudeerproject aan de DAE, is daar nu deze tweede espressomachine. “Ik wil machines ontwerpen en maken die gewoon hele goede espresso maken. Machines ook die de techniek inzichtelijk maken. Doordat ik de machine met de hand bedien, kan ik veel verschillende smaken maken. Dit doe ik door te variëren met druk, de tijd van extraheren, de fijnheid van de maling en de hoeveelheid water.” Wouter Strietman heeft inmiddels 20 stuks van zijn ES2 gemaakt en hoopt deze voor circa 2.200 euro te verkopen.

Overig werk in ‘Our House’: textiel van Jetske Visser, een lamp van Rogier Arents, keramiek van Kristie van Noort, kunstig werk van Giulia Berra en de rieten bank en Copper Lamp van Steven Banken.
Foto’s: René Meulenkamp
Tekst door Monique van Empel

Wednesday, April 17, 2013




Posted on  by lorenzo
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Responsible design, which we call GOODESIGN, is an essential tool for improving skills and resources, and for creating harmony – through beauty -between individual well-being and the common good. “WORK WELL, LIVE BETTER” means that there is a close and important relationship between working well and living well: the first of the two
deals with and tries to improve people, places and culture; the second is directly linked to justice, social cohesion and respect for the environment. All these factors are interlinked and produce efficient, effective and practical results. Spreading good models, providing examples, promoting meetings and relationships is necessary: this is why Goodesign was created for 2012, a collective grouping of creative professionals and businesses, and this is why we are repeating the experience in 2013 and enriching it with new stimuli.

CASCINA CUCCAGNA a former farm and farmhouse for a new public area
After years of abandon, and thanks to an important restoration initiative, the Cascina
Cuccagna (in Milan since 1695) is once more open to the city to welcome and support
creativity, the desire to participate and express civic duty on the part of individuals, groups
and associations. Shared vegetable gardens, restaurants and bars, agricultural workshops,
facilities for children and families, a bicycle workshop, hostel, farm shops, and open spaces
for events and projects go to make the Cascina Cuccagna a centre for initiatives and
community participation able to bring the country back into the heart of the city and offer a new way of living urban spaces.


“L’essenza e l’eccesso” supervised by Paolo Ulian
Within the garden area, an exhibition with the title “ L’essenza e l’eccesso” unfolds, under the eye of the designer Paolo Ulian and accompanied with the publication of the same name
published by Corraini. A pathway constructed in stages where answers that are either
“essential” or “excessive” are given to the same function, and which are intended to provoke reflection and generate awareness. The installation, a series of little tables/ balance made out of pinewood, has been created according to the designs of the Tuscan architect by the craftsmen of the Voce del legno brand which belongs to the family-run Effegieffe business.


Martijn Koomen
The Dutch designer, from the Eindhoven Academy has built a minimal and poetic
prefabricated wooden house in the garden of the Cascina. Within there are ecodesign objects and furnishings signed by other young designers from this prestigious design school: Roel deBoer, Michiel Martens, Kirstie van Noort .
Tristan Kopp/ Re-Do Studio
Another young designer from the Eindhoven Academy has brought a series of bicycles to
Goodesign in the Ciclofficina container, where design meets self-production (all the
components are chosen and assembled by the customers).
The C-Fabriek project: a self-production fashion line from the Eindhoven Academy using
innovative and sustainable techniques, where a suit of cloche designed by young Dutch
designers takes shape within an hour. From process to product, an experience to be enjoyed live.
is the brand of the Dutch Van Riet Ontwerpers, specialized in creating design pieces between tradition and innovation, with the collaboration of community businesses. At Goodesign it is presenting a collection of vase made out of eco-sustainable material printed with designs inspired by Art (from Van Gogh to Bramante, up to the present day).

A project of Best Up with Cascina Cuccagna
Concept Clara Mantica and Giuliana Zoppis – Best Up with Giovanna Fra

All images and text courtesy by press office goodesign
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